How To Create LinkedIn Ads to Generate Sales?

When is the best time to use Sponsored Content Ad?

For instance, if you have a one-day-only sale on pizza or a video of a recent company charity event, a sponsored update works the best to spread the word.

1.Text and Image AdsYou need to have a powerful headline, description, and a powerful 50×50 image if you like.

With the help of B2B filters, you can choose your target audience and set your own budget. Image and text ads are only available on the desktop. You can see them under “Ads You May Be Interested In” and as text link advertisements are at the top of the homepage.

When is the best time to use Text and Image Ads?

If you want to grab the attention of a busy professional or some company, this type of ads are your best bet. You can include a compelling image with the help of your ad and grab the professionals attention.

2. Dynamic Ads

 
This type of ad is highly customizable. You can write your own ad copy, dynamically generate images from LinkedIn member profiles, and choose your CTA (call-to-action).

This is one of the best LinkedIn advertising options which helps in building relationships and prompting the most influential members of your audience to wake up and pay attention to your business.

3. Display Ads

It helps you get your business in front of your desired audience and boost the awareness on an immense scale. With the help of this option, you can find the right professionals on the basis of relevant profile data.

4. Sponsored InMail

It offers you the opportunity to deliver sponsored content directly to LinkedIn’s user inboxes. This type of ad format gives you 100% deliverability as Sponsored InMail only gets delivered when members are active on LinkedIn. You can create personalized messages and drive conversion rates effectively.

With LinkedIn paid ads, consider organic ads and content creation. To maximize the entire optimization on LinkedIn, consider Linkedin marketing tools used in practice.

Setting Up LinkedIn Ads

 
Here are 7 easy steps to connect your brand with 1 billion active and influential people. However, before diving into the key steps let’s take a look at the LinkedIn management process in a nutshell in the image below:

Step 1: Self-Service Ads or Managed Campaigns?

You can advertise on LinkedIn either with the help of self-service ads or with managed campaigns.

A. Self-Service Advertising on LinkedIn

 
With the help of LinkedIn’s self-service solution, you can launch a targeted campaign in short duration of time. Self-service solutions lets you:

• Set your own budget.

• Choose clicks or impressions.

• Stop your ads at any time with the help of Campaign Manager.

• You can choose from Text ads, Sponsored InMail, and Sponsored Content that are supported in Campaign Manager.

B. Managed Campaigns on LinkedIn

The LinkedIn team will help you fine tune your targeting and create personalized content that converts. The account managed ad formats include Display Ads, Dynamic Ads, Sponsored InMail, and Sponsored Content along with the account-based marketing with the help of LinkedIn Account Targeting.

Running Self-Service Ad Campaign

 
Here we will talk about Self-Service Ad Campaigns.

Step 2: Starting With Campaign Manager

What is Campaign Manager?

Here you will manage and optimize your advertising on LinkedIn. Campaign manager includes several features designed in order to help you meet your advertising goals:

• A comprehensive view of the demographic categories of LinkedIn members who click on your ads, available at the campaign, account, and creative level.

• A detailed breakout of the actions your Sponsored Content Campaigns generate like follows, comments, shares, likes, and clicks.

• Dynamic visual reporting that recalculates and displays only the data that matches your filter settings and search.

Step 3: Decide your LinkedIn Ad Format

 
After you log into the Campaign Manager, you can create and manage your ad campaigns. With the help of Text Ads, Sponsored Content, Sponsored InMail, or a mix of all three.

Here are all three options explained:

A. Sponsored Content

It is native advertising that appears directly in the professionals’ LinkedIn feeds you wish to reach. With the help of Sponsored Content, you can:

• Test your messaging easily and optimize campaigns in real time.

• Use rich media to stand out in the feed.

• Get your message out on every device: mobile, tablet, and desktop.

B. Sponsored-inmail

 
This type of ad is a unique format that helps you deliver personalized relevant content with the help of LinkedIn Messenger. You can do the following things with the help of Sponsored InMail:

• A/B test messaging to resonate with your target audience.

• Reach targeted audiences on mobile and desktop.

• Drive conversions with personalized messages.

C. Text Ads

These are simple but powerful cost-per-impression (CPM) or Pay per Click (PPC) ads. You can use Text Ads to perform following tasks:

• Create your own ads easily and launch a campaign in a few minutes.

• Pay only for the ads that do business – per impression or per click.

• Customize messaging to the professionals you need to reach.

Note: You need to select the account in the Campaign Manager that you wish to use and then click the “Create Campaign button”.

You can then choose from Sponsored Content or Text Ads.

Step 4: Create Your Ads

A. Creating Sponsored Content

 
If you are going for Sponsored Content, you will have three further options:

• Choose an update from your “LinkedIn Showcase Page” to sponsor.

• Choose an update from your “LinkedIn Company Page” to sponsor.

• Create new Sponsored Content.

What to Choose When ?

If you wish to edit an existing update to personalize it for your targeted audience, choose to create new Sponsored Content.You should create multiple variations of Sponsored Content so that you can see which messages get the best results.

To test what works best, you can use a variety of photos, links, images, and messages.

Note: Add rich media by clicking the paperclip icon in the upper right corner of the text box.

After creating your ad, you can view a preview before saving. If everything is fine, select the content you wish to promote within your campaign and click the Sponsor selected button.

After that Click “Next”.

LinkedIn Ads to Generate Sales
B. Create Sponsored InMail

 
After selecting Sponsored InMail, type a campaign name and choose a language for your ads. There you will find various options:

• Choose the Sender

• You will need to add the sender’s first name, last name, and profile image that will appear in the recipient’s inbox.

• Add Message Subject Line and Summary

• This summary will give your audience a sneak preview of your message on the desktop.

• Design your Message

• Add easy personalization (like the recipient’s first name) right in the tool.

Things to keep in mind are:

• Keeping subject lines conversational, relevant, and concise.

• Subject lines should be impactful and short with a clear value exchange.

• You can use keywords like ‘Connect’, ‘Join us’, ‘Opportunities’, ‘Exclusive Invitation’, ‘Thanks’.

• The best way to create the message is to consider a human touch with conversational language

Now click “Next” and add your landing page URL with optional hero banner image.

C. Create a Text Ad

• After selecting the Text Ads options and naming your campaign, you can start creating your ad.

•  Is it your LinkedIn page or a specific page on your website?

• After that, add a headline (up to 25 characters), a description (up to 75 characters), and your image.

• As you create your ad, you will see a preview on the right side of the page.

• You can create up to 15 Text Ads to see which image, descriptions, and headlines get the best results.

LinkedIn Ads to Generate Sales

Step 5: Target your Ads

 
Selecting your audience works the same way irrespective of which type of ad you choose. After you have created your ad, you will be taken to here:

There is a wide variety of criteria you can use to select your ideal audience. With each additional filtering option, your estimated target audience size will be affected. You can see it in the right sidebar.

You will see additional options below the targeting criteria like

Audience Expansion: It automatically includes audiences similar to those selected by you. With this unique feature, LinkedIn makes sure you are not missing on relevant engagement opportunities.

LinkedIn Ads to Generate Sales

LinkedIn Ads to Generate Sales
Step 6: Budget Setting

 
After selecting your audience, it is the time to set the budget for your campaign. therefore,but You can do this with either Cost per Impression (CPM) or Cost per Click (CPC).

• CPM model is a better fit when your goal is brand awareness.

• CPC is often used for action-oriented campaigns like event registration or lead generation.

LinkedIn uses an auction system for bidding that rewards engagement. This means you can win an auction without bidding the highest.

LinkedIn Ads to Generate Sales

Step 7: Measuring and Optimizing your Campaign

 

• You can do this by accessing your analytics > visit “Campaign Manager” > select “Campaigns” that you wish to evaluate.

• Social actions are initiated by LinkedIn members who interact with your content – it’s free and organic engagement.

• You can click through to each campaign to learn how each ad within the campaign is performing.

With the help of this data, you can refine your targeting, edit your ads, toggle ad variations on & off based on performance, and adjust your budget.

LinkedIn Ads to Generate Sales